If you have the chance you should definitely check out this article from Wired Magazine. It’s about Jeff Bezos and what he’s done and is doing with Amazon. Everyone has heard of Bill Gates and Steve Jobs, but not very many have heard of Bezos, which will very soon change.
Here’s the link: http://m.wired.com/magazine/2011/11/ff_bezos/all/1
This is the mobile version so it’s easier to read without too many ads and banners on the side.
Here’s my favorite part of the article which is an excerpt from the interview dialog with Bezos:
Bezos: We were determined to build the best services but to price them at a level that customers couldn’t match, even if they were willing to use inferior products. Tech companies always have high margins, except for Amazon. We’re the only tech company with low margins.
Levy: How did you do it?
Bezos: We really obsess over small defects. That’s what drives up costs. Because the most expensive thing you can do is make a mistake. We can afford to focus on smaller and smaller defects and eliminate them at their root. That reduces cost, because things just work.
An amazingly smart guy. It’s very interesting to think back in time when Amazon started and all they did was sell books!